Paid a visit to The Curiosity Shoppe on Valencia Street (San Francisco, CA) yesterday. It’s one of my favorite places. It’s a treasure trove of amazingness. I couldn’t walk out of the store without a new publication. I bought Average Magazine founded by artist, Kate Pocrass. One word: Brilliant. I don’t know how she would feel about this but it’s like the Seinfield (I’m a HUGE Seinfeld fan) of print. It’s about all of these, well, average things in life. For goodness sake, a piece about Oblong sandwiches, the relevance and importance of the sheet cake, photography of trees that look like giant vegatables, and much much more?!?! Oh, come on, you know you’re curious and you KNOW you would dig a magazine about this stuff!!!

In any case, I don’t want to go on and on about how amazing this magazine is because you can get one yourself. With artists like Paul Madonna and Kavamore Press contributing, the average and mundane are recognized for what they are and THAT is art (finding something great in everything when nobody is looking).

Now, I’m wondering how to subscribe (and contribute). 🙂