[me]dia

It is the whole traditional world of causality that is in question: the perspectival, determinist mode, the “active”, critical mode, the analytic mode – the distinction between cause and effect, between active and passive, between subject and object, between the end and the means. It is in this sense that one can say: TV is watching us, TV alienates us, TV manipulates us, TV informs us…In all this, one remains dependent on the analytical conception of the media, on an external active and effective agent, on “perspectival” information with the horizon of the real and of meaning as the vanishing point.

~ Jean Baudrillard (French Philosopher), excerpt from his book, Simulacra and Simulation

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