On San Francisco’s bustling, highly trafficked Market Street, the organization Gray Area Foundation for the Arts (GAFFTA), is changing the face of arts and technology in a significant and dramatic way. Seeing a lack of representation in the digital arts movement accompanied by a profound interest in creating a space where such art could be seen, founder and Executive Director Josette Melchor created the nonprofit in 2009 in the midst of a financial crisis. Despite the downturn in the economy,…