On San Francisco’s bustling, highly trafficked Market Street, the organization Gray Area Foundation for the Arts (GAFFTA), is changing the face of arts and technology in a significant and dramatic way. Seeing a lack of representation in the digital arts movement accompanied by a profound interest in creating a space where such art could be seen, founder and Executive Director Josette Melchor created the nonprofit in 2009 in the midst of a financial crisis. Despite the downturn in the economy, Melchor dedicated her efforts to creating a space for both aspiring and established artists and creative technologists. From interactive artworks and data visualization to creative coding, this organization has become one of the most prominent spaces for arts and technology, fostering change and innovation not only regionally, but also internationally.

At its core, Gray Area works with established artists such as Aaron Koblin and Camille Utterback to expose the public to software-based works that are both interactive and immersive through various tools of technology, such as programming, coding and data visualization. Integrating audio- and sensory-based controls, the works you might experience at a GAFFTA exhibition or event undoubtedly showcase most ingenious and experimental uses of programming technology and how contemporary art is created. Even donations to Gray Area have been made into a work of art. The nationally recognized and award-winning work Seaquence is a virtual art piece intertwined with a participatory aspect where donors are given a gift in return: a musical life form. Resident artists Ryan Alexander, Gabriel Dunne and Daniel Massey co-created this interactive music platform, forming multifaceted art to dynamically and physically enable donors to see their contributions transform within a virtual environment, thus becoming part of an even larger visual- and music-based system. Gray Area artists, technologists and faculty are constantly forging radical new ways to bring the community into the creation and discussion of the work. Although the organization can easily boast its tremendous creative talent, the exceptionally skilled faculty aims to teach novice technologists within the community both technical and artistic skills such as programming and electronics. The goal is to draw different sets of curious minds into the discussion and progression, bridging the gaps between arts and technology.

Gray Area is particularly well known for weekend events called hack-a-thons, which gather creative professionals across multiple disciplines such as art, engineering, education, architecture, journalism and writing. These events facilitate the creation of mobile applications, with objectives such as fostering transparent communication between citizens and government officials. Hack-a-thon participants also produce conceptual artworks that transform public data into visually dynamic pieces. More recently, the nonprofit was awarded a $100,000 grant by the National Endowment for the Arts to put toward the implementation of a National Data Canvas Project. According to Gray Area, “The project will distribute data-driven art in urban environments across the United States and will include a mobile application for public use. Utilizing data.gov, the project will allow the general public an enjoyable and engaging way to discover new information through artistic data visualization and interactivity.” Essentially, the project will allow for artists, designers and developers across the nation to create works in their own region based on creative coding assembled by the San Francisco–based Gray Area team.

Situated in San Francisco’s Tenderloin, Gray Area wanted to take part in the overall revitalization of the neighborhood by bringing some the city’s brightest creative talent to the district to assist in affecting change. As this center takes on even more demanding and worthwhile projects, there is one particular initiative that is both notable and eye-opening. The Creative Currency: New Tools for a New Economy is the latest initiative seeking to bring community leaders and organizers, politicians, artists and technology professionals together to affect change within a community with their collective skills.

Originally published and posted to Asterisk SF Magazine, please click here to view